@font-face{font-family:Plex;src:url('assets/plex-400.ttf') format('truetype');font-style:normal;font-weight:400;font-display:swap}
@font-face{font-family:Plex;src:url('assets/plex-500.ttf') format('truetype');font-style:normal;font-weight:500;font-display:swap}
@font-face{font-family:Plex;src:url('assets/plex-600.ttf') format('truetype');font-style:normal;font-weight:600;font-display:swap}
:root{--paper:#faf7f2;--paper-deep:#f1ece4;--ink:#1c1f26;--muted:#595c62;--night:#15191e;--rule:#d2cbc3;--blue:#2a3f73;--space:clamp(20px,5.55vw,80px);--radius:3px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--paper);color:var(--ink);font:400 18px/1.5 Plex,'Helvetica Neue',Arial,sans-serif;-webkit-font-smoothing:antialiased}button,input{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a{color:inherit;text-decoration:none}p,h1,h2,h3,figure{margin:0}h1,h2,h3{font-weight:600;line-height:1.1;text-wrap:balance}p{text-wrap:pretty}button{color:inherit}svg{flex-shrink:0}img{display:block;max-width:100%}button:focus-visible,a:focus-visible,summary:focus-visible{outline:3px solid #a45d00;outline-offset:5px}.cinema-opening :focus-visible,.closing-section :focus-visible,.site-footer :focus-visible{outline-color:#f8cd82}.container{width:min(100% - var(--space)*2,1280px);margin-inline:auto}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link{position:fixed;top:12px;left:12px;z-index:100;padding:12px 18px;background:var(--paper);color:var(--ink);transform:translateY(-160%)}.skip-link:focus{transform:translateY(0)}.eyebrow{text-transform:uppercase;font-size:12px;font-weight:500;letter-spacing:.17em;line-height:1.5}.button{min-height:54px;padding:14px 24px;display:inline-flex;align-items:center;justify-content:center;gap:22px;font-size:16px;font-weight:500;line-height:1.4;border-radius:var(--radius);border:1px solid transparent;transition:background-color .18s,color .18s,border-color .18s}.button-paper{background:var(--paper);color:var(--ink);border-color:var(--paper)}.button-paper:hover{background:#e5d7c5;border-color:#e5d7c5}.button-outline{color:var(--paper);border-color:#c1c3c4;background:#11171b66}.button-outline:hover{background:var(--paper);color:var(--ink)}.button-ink{background:var(--blue);color:white}.button-ink:hover{background:#1a2c57}.actions{display:flex;flex-wrap:wrap;gap:16px;align-items:center}.cinema-opening{background:var(--night);color:var(--paper);position:relative;isolation:isolate;overflow:hidden}.cinema-image{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;z-index:-3}.cinema-shade{position:absolute;inset:0;background:rgb(5 9 13 / 28%);z-index:-2}.site-header{display:flex;align-items:center;justify-content:space-between;gap:30px;padding-block:31px;position:relative;z-index:5}.brand{display:flex;flex-direction:column;line-height:1.08;flex-shrink:0}.brand-name{font-size:28px;font-weight:600;letter-spacing:-.045em}.brand-domain{font-size:13px;letter-spacing:.07em;margin-top:6px;color:#dddeda}.main-nav{display:flex;align-items:center;gap:clamp(20px,2.5vw,38px);font-size:14px}.main-nav a{min-height:44px;display:flex;align-items:center;border-bottom:1px solid transparent;transition:border-color .2s}.main-nav a:hover{border-color:var(--paper)}.nav-login{border:1px solid #959b9e;background:#11171b66;border-radius:var(--radius);padding:9px 17px;min-height:44px;font-size:14px}.nav-login:hover{background:var(--paper);color:var(--ink)}.nav-login span{margin-left:12px}.menu-toggle{display:none}.hero{min-height:690px;padding-top:71px;position:relative;padding-bottom:92px}.hero-copy{width:51%;max-width:660px}.hero .eyebrow{margin-bottom:22px;color:#eeeeeb}.hero h1{font-size:clamp(58px,5.8vw,84px);letter-spacing:-.047em;line-height:1.02;margin-bottom:25px;text-wrap:initial}.hero-intro{font-size:19px;max-width:520px;line-height:1.5;color:#efefec;margin-bottom:32px}.hero .actions{gap:14px}.hero-note{font-size:13px;margin-top:18px;color:#e1e2df;display:flex;align-items:center;gap:10px}.note-dot{width:5px;height:5px;display:inline-block;background:var(--paper);border-radius:50%}.hero-bottom{position:absolute;bottom:26px;width:100%;display:flex;justify-content:space-between;align-items:center}.scroll-link{display:flex;align-items:center;gap:12px;min-height:44px;font-size:12px;color:#e5e6e3}.scroll-link span{font-size:24px}.image-caption{font-size:11px;background:#11171bb3;border-radius:2px;padding:4px 9px;color:#ddd}.section{padding-block:76px}.section h2{font-size:clamp(34px,3.8vw,54px);letter-spacing:-.045em;line-height:1.1}.section-heading .eyebrow{margin-bottom:16px}.section-intro{font-size:17px;color:var(--muted);margin-top:16px}.report-layout{display:grid;grid-template-columns:1fr 1.06fr;gap:80px;align-items:center;margin-top:50px}.report-figure{display:flex;flex-direction:column;align-items:center;justify-content:center;min-height:455px;padding:12px 16px 0}.report-stack{position:relative;width:320px;max-width:100%;transform:rotate(-5deg);isolation:isolate;margin-block:16px 27px}.report-stack::before,.report-stack::after{content:'';position:absolute;background:#e5e0d7;border:1px solid #d1cabf;inset:0;z-index:-1;transform:translate(-13px,9px) rotate(-2deg)}.report-stack::after{background:#f2ede4;transform:translate(-7px,4px) rotate(1deg)}.report-sheet{background:#f8f4ec;padding:30px 29px 24px;box-shadow:0 14px 25px #1b1f261c;border:1px solid #e2dbd0;min-height:395px}.sheet-masthead{display:flex;justify-content:space-between;align-items:baseline;border-bottom:1px solid #bdb6ac;padding-bottom:13px;font-size:10px}.sheet-masthead span:first-child{font-size:15px;font-weight:500;letter-spacing:-.03em}.sheet-kicker{font-size:10px;text-transform:uppercase;letter-spacing:.11em;margin-top:26px}.sheet-title{font-size:38px;letter-spacing:-.04em;line-height:1.05;font-weight:600;margin-top:13px}.sheet-title span{font-weight:400}.sheet-rule{width:38px;height:2px;background:var(--ink);margin-top:23px}.sheet-description{font-size:12px;line-height:1.5;margin-top:13px}.sheet-bottom{display:flex;justify-content:space-between;align-items:flex-end;font-size:9px;line-height:1.6;border-top:1px solid #c4bdb3;padding-top:14px;margin-top:25px;letter-spacing:.02em}.sheet-runtime{font-size:13px;font-variant-numeric:tabular-nums}.report-figure figcaption{font-size:12px;color:var(--muted);margin-top:6px}.report-reader{border-left:1px solid var(--rule);padding-left:60px}.reader-label{font-size:11px;letter-spacing:.13em;text-transform:uppercase;margin-bottom:12px;color:var(--muted)}.report-detail{border-bottom:1px solid var(--rule)}.report-detail summary{min-height:76px;display:flex;align-items:center;gap:20px;list-style:none;cursor:pointer;font-size:23px;font-weight:500;letter-spacing:-.035em;line-height:1.2}.report-detail summary::-webkit-details-marker{display:none}.report-detail summary svg{width:27px;height:29px}.report-detail summary:hover{color:var(--blue)}.detail-plus{margin-left:auto;position:relative;width:18px;height:18px;flex-shrink:0}.detail-plus:before,.detail-plus:after{content:'';position:absolute;width:12px;height:1px;background:currentColor;left:3px;top:8px}.detail-plus:after{transform:rotate(90deg)}.report-detail[open] .detail-plus:after{transform:rotate(0)}.detail-content{padding:0 12px 25px 47px;font-size:16px;line-height:1.55;color:#464a51}.detail-kicker{font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-bottom:10px}.inline-link,.text-button{display:inline-flex;align-items:center;gap:12px;border:0;padding:0;background:none;font-size:14px;font-weight:500;color:var(--blue);min-height:44px;text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:1px}.inline-link:hover,.text-button:hover{color:#132751;text-decoration-thickness:2px}.detail-content .inline-link{margin-top:10px}.timecode{font-size:12px;font-variant-numeric:tabular-nums;margin-top:13px;color:var(--muted)}.example-link{display:flex;align-items:center;justify-content:space-between;width:100%;padding:22px 0 7px;color:var(--blue);font-size:17px;font-weight:500}.example-link:hover span{transform:translate(2px,-2px)}.example-link span{font-size:25px;transition:transform .2s}.source-note{font-size:11px;line-height:1.55;color:var(--muted);margin-top:12px}.method-section{border-top:1px solid var(--rule);padding-block:66px 77px}.method-section .eyebrow{margin-bottom:17px}.method-list{display:grid;grid-template-columns:repeat(3,1fr);margin:44px 0 0;padding:0;list-style:none;gap:28px}.method-list li{display:flex;gap:19px;padding-right:18px}.method-list li+li{padding-left:28px;border-left:1px solid var(--rule)}.step-number{font-size:32px;line-height:1;color:#76726b;font-weight:500;letter-spacing:-.06em}.method-list h3{font-size:21px;letter-spacing:-.025em;line-height:1.2;margin-bottom:12px}.method-list p{font-size:16px;color:var(--muted);line-height:1.5}.audience-section{background:var(--paper-deep);padding-block:61px 66px}.audience-list{display:grid;grid-template-columns:1fr 1fr;margin-top:39px;gap:65px}.audience-list article{display:flex;gap:25px;padding:0 25px 0 0}.audience-list article+article{border-left:1px solid #cfc7bb;padding-left:55px}.audience-list svg{width:44px;height:44px;margin-top:2px}.audience-list h3{font-size:24px;letter-spacing:-.03em;margin-bottom:12px}.audience-list p{font-size:17px;color:#53565b;max-width:330px}.audience-list .inline-link,.audience-list .text-button{margin-top:16px}.closing-section{position:relative;isolation:isolate;background:#0d1318;color:var(--paper);padding:71px 0 58px;overflow:hidden}.closing-backdrop{position:absolute;inset:0;z-index:-1;background-image:url('assets/cinema.webp');background-size:100% auto;background-position:center bottom;opacity:.4}.closing-content{text-align:center}.closing-content .eyebrow{font-size:11px;color:#e2e1dc;margin-bottom:18px}.closing-section h2{font-size:clamp(36px,4.2vw,59px);letter-spacing:-.045em}.closing-section .actions{justify-content:center;margin-top:29px}.closing-note{margin-top:21px;font-size:13px;color:#d4d7d7}.site-footer{background:#101519;color:var(--paper);padding-block:29px 17px;border-top:1px solid #ffffff24}.footer-content{display:flex;justify-content:space-between;gap:35px}.footer-brand{font-size:20px;font-weight:500;letter-spacing:-.03em;display:inline-block;min-height:35px}.footer-brand span{font-size:12px;font-weight:400;margin-left:7px;letter-spacing:0}.site-footer p{font-size:11px;color:#c8cbca}.site-footer nav{display:flex;gap:29px;font-size:12px;align-items:center}.site-footer nav a{min-height:44px;display:flex;align-items:center;gap:7px}.site-footer nav a:hover{text-decoration:underline;text-underline-offset:4px}.preview-label{border-top:1px solid #ffffff1c;margin-top:23px;padding-top:14px;font-size:10px;color:#aab0b2;letter-spacing:.02em}dialog{position:fixed;width:calc(100% - 32px);max-width:560px;max-height:calc(100dvh - 32px);overflow:auto;border:1px solid var(--rule);border-radius:4px;background:var(--paper);color:var(--ink);padding:46px 38px 35px;margin:auto;box-shadow:0 24px 80px #0005}dialog::backdrop{background:rgb(5 10 15 / 75%);backdrop-filter:blur(3px)}dialog .eyebrow{font-size:10px;margin-bottom:21px}dialog h2{font-size:34px;letter-spacing:-.035em;line-height:1.13;margin-bottom:20px}dialog>p:not(.eyebrow){font-size:16px;line-height:1.5;color:var(--muted)}.dialog-close{position:absolute;right:9px;top:9px;width:44px;height:44px;background:none;border:0;display:grid;place-items:center;border-radius:3px}.dialog-close:hover{background:var(--paper-deep)}.start-steps{list-style:none;counter-reset:st;display:grid;gap:18px;padding:24px 0;margin:25px 0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);font-size:15px}.start-steps li{counter-increment:st;display:flex;align-items:center;gap:17px}.start-steps li:before{content:'0' counter(st);font-size:11px;font-variant-numeric:tabular-nums;color:var(--muted)}dialog .prototype-note{font-size:13px!important;margin-bottom:24px}dialog .button{width:100%;font-size:15px}body.dialog-open{overflow:hidden}.no-script{background:var(--paper);padding:20px;font-size:16px}
@media(min-width:1600px){.hero{min-height:730px;padding-top:100px}.cinema-image{object-position:center 62%}}
@media(max-width:1100px){.main-nav{gap:19px;font-size:13px}.site-header{gap:20px}.brand-name{font-size:25px}.hero{min-height:670px;padding-top:68px}.hero-copy{width:58%}.hero h1{font-size:64px}.hero-intro{font-size:18px;max-width:460px}.hero .actions{gap:12px}.hero .button{padding-inline:18px;font-size:14px}.report-layout{gap:38px}.report-reader{padding-left:35px}.report-stack{width:285px}.report-detail summary{font-size:21px;gap:16px}.detail-content{padding-left:43px}.method-list{gap:20px}.method-list li{gap:13px;padding-right:0}.method-list li+li{padding-left:20px}.method-list h3{font-size:19px}.step-number{font-size:28px}.audience-list{gap:30px}.audience-list article+article{padding-left:30px}.audience-list article{padding-right:0;gap:20px}}
@media(max-width:820px){.main-nav{gap:15px}.main-nav a{font-size:12px}.nav-login{font-size:12px;padding-inline:12px}.site-header{padding-block:24px}.brand-name{font-size:23px}.hero h1{font-size:56px}.hero{padding-top:70px;min-height:640px}.hero-copy{width:62%}.hero-intro{font-size:17px}.section{padding-block:59px}.report-layout{gap:26px}.report-reader{padding-left:27px}.report-stack{width:245px}.report-sheet{padding:23px 22px 22px;min-height:355px}.sheet-title{font-size:32px}.sheet-masthead{font-size:8px}.sheet-masthead span:first-child{font-size:13px}.sheet-description{font-size:11px}.sheet-bottom{margin-top:20px}.report-detail summary{font-size:20px}.detail-content{font-size:15px;padding-left:0}.reader-label{font-size:10px}.report-figure{padding:0 10px;min-height:410px}.method-list{grid-template-columns:1fr;gap:0;margin-top:30px}.method-list li,.method-list li+li{border-left:0;border-top:1px solid var(--rule);padding:24px 0;gap:27px}.method-list li:last-child{padding-bottom:0}.method-list h3{font-size:23px;margin-bottom:7px}.method-list p{font-size:17px}.step-number{font-size:29px;width:34px;flex-shrink:0}.audience-list{gap:28px}.audience-list h3{font-size:22px}.audience-list p{font-size:16px}.audience-list article{gap:16px}.audience-list article+article{padding-left:26px}.audience-list svg{width:34px;height:34px}.site-footer nav{gap:20px}.footer-content{gap:25px}}
@media(max-width:700px){.site-header{padding-block:20px;align-items:flex-start}.brand-name{font-size:25px}.brand-domain{font-size:11px;margin-top:5px}.menu-toggle{display:flex;align-items:center;gap:10px;min-height:44px;padding:8px 12px;background:#101519bf;border:1px solid #70797f;border-radius:3px;font-size:13px;color:var(--paper)}.main-nav{display:none;position:absolute;top:78px;left:0;right:0;padding:18px 22px;background:#15191e;border:1px solid #525a60;box-shadow:0 14px 25px #0004}.main-nav.is-open{display:flex;flex-direction:column;align-items:stretch;gap:5px}.main-nav a{font-size:16px;padding:5px 0}.nav-login{text-align:left;font-size:15px;margin-top:7px}.hero{padding-top:210px;min-height:0;padding-bottom:82px}.cinema-image{inset:0 0 auto;height:330px;object-position:64% top}.cinema-shade{height:330px;bottom:auto;background:#05090d2b}.hero-copy{width:100%;max-width:530px}.hero h1{font-size:clamp(40px,7.7vw,54px);letter-spacing:-.04em;line-height:1.06;margin-bottom:20px}.desktop-break{display:none}.hero .eyebrow{font-size:10px;letter-spacing:.14em;margin-bottom:17px}.hero-intro{font-size:17px;max-width:440px;margin-bottom:27px;line-height:1.5}.hero .actions{gap:12px}.hero .button{font-size:15px;min-height:52px;padding-inline:20px}.hero-note{font-size:11px;margin-top:17px;gap:8px}.hero-bottom{bottom:18px;gap:10px}.scroll-link{font-size:10px;gap:8px}.scroll-link span{font-size:20px}.image-caption{font-size:9px}.section h2{font-size:35px;line-height:1.1}.section-heading .eyebrow{font-size:10px;margin-bottom:13px}.section-intro{font-size:16px;line-height:1.5}.report-layout{grid-template-columns:1fr;margin-top:30px;gap:26px}.report-figure{min-height:0;padding:8px 25px 0}.report-stack{width:255px;margin-block:12px 24px;transform:rotate(-4deg)}.report-sheet{min-height:365px}.sheet-title{font-size:34px}.report-figure figcaption{font-size:11px}.report-reader{border-left:0;padding:20px 0 0;border-top:1px solid var(--rule)}.reader-label{font-size:10px}.report-detail summary{font-size:23px;min-height:74px;gap:19px}.detail-content{font-size:16px;padding:0 10px 23px 46px}.example-link{padding-top:23px;font-size:17px}.source-note{font-size:11px}.method-section{padding-block:51px}.method-section .eyebrow{font-size:10px}.method-list li{gap:21px}.method-list h3{font-size:22px}.method-list p{font-size:16px}.audience-section{padding-block:50px}.audience-list{grid-template-columns:1fr;gap:29px;margin-top:30px}.audience-list article{gap:23px;padding:0}.audience-list article+article{border-left:0;border-top:1px solid #cfc7bb;padding:28px 0 0}.audience-list h3{font-size:24px}.audience-list p{max-width:100%;font-size:16px}.audience-list .inline-link,.audience-list .text-button{margin-top:9px}.closing-section{padding:56px 0 45px}.closing-backdrop{background-size:auto 480px;opacity:.33}.closing-content .eyebrow{font-size:9px;letter-spacing:.12em}.closing-section h2{font-size:38px}.closing-section .actions{gap:12px}.closing-section .button{font-size:15px}.closing-note{font-size:12px;margin-top:18px}.footer-content{flex-direction:column;gap:17px}.site-footer{padding-top:26px}.site-footer nav{justify-content:space-between;gap:12px;font-size:12px}.site-footer p{font-size:11px;max-width:320px}.footer-brand{font-size:20px}.preview-label{margin-top:15px;font-size:9px}.section{scroll-margin-top:0}dialog{padding:45px 25px 28px}dialog h2{font-size:30px}dialog>p:not(.eyebrow){font-size:15px}.start-steps{font-size:14px;gap:15px}dialog .button{font-size:14px}}
@media(max-width:430px){:root{--space:20px}.hero{padding-top:211px}.hero .actions,.closing-section .actions{align-items:stretch;flex-direction:column}.hero .button,.closing-section .button{width:100%;justify-content:center}.hero h1{font-size:42px}.hero-intro{font-size:16px}.hero-note{font-size:11px}.hero-bottom .scroll-link{max-width:240px}.closing-section h2{font-size:37px}.closing-section .actions{margin-top:25px}.section{padding-block:45px}.method-list{margin-top:25px}.detail-content{padding-left:0}.source-note br{display:none}.audience-list article{gap:18px}.audience-list svg{width:31px;height:31px}}
@media(max-width:350px){:root{--space:16px}.hero h1{font-size:37px}.hero .eyebrow{font-size:9px;letter-spacing:.1em}.hero-intro{font-size:16px}.hero-note{font-size:10px}.brand-name{font-size:23px}.section h2{font-size:31px}.report-stack{width:232px}.report-figure{padding-inline:12px}.report-sheet{padding-inline:20px}.sheet-title{font-size:32px}.report-detail summary{font-size:21px;gap:16px}.report-detail summary svg{width:24px}.closing-section h2{font-size:33px}.audience-list h3{font-size:21px}.audience-list article{gap:15px}.method-list h3{font-size:20px}.method-list li{gap:16px}.closing-content .eyebrow{font-size:9px;letter-spacing:.08em}dialog{padding-inline:21px}dialog h2{font-size:27px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}