Filmmakers
Help realise a significant idea through story, image, editing and sound, preserving the author’s voice and strengthening the work as a whole.
Our mission
Bring significant ideas to life
Help authors see what their work can become, make thoughtful choices and complete a coherent work that retains their voice.
Writers
Help turn significant ideas into strong writing, preserve a distinctive voice and see how a local choice changes the whole work.
Telegram and YouTube creators
Help build a recognisable authorial world, find strong themes and develop lasting relationships with an audience while preserving a distinct voice.
Discover outstanding works
Help the people who select and present works recognise their particular strengths, unfamiliar choices and significance for an audience.
TV programmers
Help build a programme people return to: discover strong works and find the audience, time and context in which they can matter.
Festival programmers
Help discover significant works and new artistic voices, and shape those discoveries into a festival programme with a point of view.
Festival juries
Help jurors recognise each work’s particular artistic achievement, consider different grounds for judgement and reach their own responsible decision.
Streaming services
Help each work find its audience, reveal the value of the catalogue and make room for viewers to discover something new.
Build understanding and trust
Help people and organisations find an expressive form for meaningful content and connect what is said with what happens in reality.
Marketing agencies
Help turn an understanding of products and people into persuasive stories and communication that create measurable value for clients and their audiences.
PR agencies
Help organisations and people be understood, earn trust through substantiated actions and speak clearly to different audiences.
Corporate marketing and PR teams
Help connect a company’s promises, actions and people’s experience in consistent communication that stays truthful across teams and channels.
Art as part of life
For viewers and readers, the value of an encounter with a work lies in what it opens up for them.
Viewers and readers
Help people find works that become personal events, experience and understand them more deeply, discover new tastes and return to art.
How we approach this work
Understand what a work can offer a person, and help realise its full potential.
The author’s voice
We aim to help people express their own intent and see the consequences of a choice. Decisions about the work remain with its author.
Attention to strengths
Developing a work means understanding what is already strong, what deserves to be preserved and which new possibilities are worth exploring.
Clear grounds
A judgement should be grounded in the work itself. Observation, interpretation and an untested assumption should be distinguishable.
Freedom to discover
We seek to expand the space of choice: helping people notice what is new, unfamiliar and meaningful to different audiences.
Where to begin today
The website currently presents film analysis. Explore a real example or open the bot to see the available actions and an estimated cost. We are gradually developing writing, collaboration and other audience journeys.